Marketing Framework
Marketing Intelligence

Marketing Analytics & ROI Tracking in Singapore.
Decisions, Not Guesses.

If you can't measure it, you can't manage it. XPS Studio sets up and connects your marketing data (Google Analytics 4, Tag Manager, ad-platform conversion tracking, and your CRM), then builds dashboards that show which channels produce enquiries, sales, and profit. Each month we review the numbers with you and recommend where to spend next.

Talk to a Data Strategist
The Insight Gap

Stop Flying Blind.

Most businesses see "clicks" and "likes", but they don't see "profit per channel". We bridge the gap between your ad platforms, your website, and your CRM to give you one reliable view of what is working.

Attribution Clarity

Know which ad really started the journey, and which one closed it.

Predictive ROI

Model how increasing budget on one channel impacts your bottom line.

Executive ROI Dashboard

Sample
Ad Spend
$4,250
Enquiries
142
Projected Revenue
$64,000

"XPS Insights identified that 30% of our ad spend was going to keywords that never converted to sales."

The Intelligence Stack

Enterprise measurement tailored for ambitious SMEs.

GA4 Configuration

Modern, event-driven tracking setup designed for outcome reporting.

Server-Side Tagging

More accurate first-party data capture that is less affected by browser tracking restrictions.

CRM Unification

Connecting web behavior to actual sales revenue in your CRM.

Custom BI

Visual data stories in Looker Studio or Power BI for stakeholders.

Reporting with Direction.

Data is only useful if it leads to an action. Our monthly reporting sessions aren't just "here are the charts". They are strategy sessions: "Here is what the data tells us, and here is our recommended move for next month."

  • Monthly Strategic Performance Reviews
  • 24/7 Access to Your ROI Dashboard
  • Quarterly Business Alignment Audits
Active Monitoring
94% Attribution Accuracy

Stop Guessing.
Start Engineering.

Get the clarity you need to scale with confidence.

Request Analytics Audit