Marketing Framework
Performance Marketing

PPC & Paid Ads Management in Singapore.
Pay for ROI, Not Clicks.

XPS Studio plans, builds, and manages your paid campaigns on Google Search, LinkedIn, and Meta (Facebook and Instagram). We set up conversion tracking, write the ads, target people who are ready to buy, and keep tuning spend so every dollar is measured against leads and revenue, not vanity traffic.

Talk to an Ad Expert
The Opportunity Gap

40% of Ad Spend is Wasted on "Information Seekers".

Broad match keywords and generic targeting are silent budget killers. We use aggressive negative scrubbing and intent-based bidding to ensure your budget only goes toward people with a wallet in their hand.

Invisible Waste

Paying for clicks from researchers and competitors instead of buyers.

Poor Attribution

Scaling losing campaigns because data is messy.

The "Vanity" Trap

"We have 10,000 clicks!"
But how many leads? How much profit?

XPS Goal: Zero Waste Ads

Precision Across the Web

The right message, on the right platform, at the exact moment of decision.

Google Search

Capture intent when users search for your services. High-intent, high-conversion.

LinkedIn B2B

Precise targeting of CEOs and decision-makers by job role, seniority, and firmographics.

Meta Retargeting

Don't lose the 98% of visitors who leave. Stay top-of-mind with strategic reminders.

The XPS Ad Engineering Framework

How We Optimize Your ROI

01

Forensic Audit

We find the 20% of keywords wasting 80% of your budget.

02

Creative Sprints

High-authority ad copy and visual assets designed to hook.

03

Tracking Fix

Setting up server-side CAPI so you see every conversion.

04

Daily Tuning

Rapid iterations to scale the winners and kill the losers.

Precision Ad Packages

Search Pilot

Capturing primary intent on Google Search.
  • Keyword Research
  • Ad Copywriting
  • Tracking Setup
  • Monthly Optimization
Recommended

Market Scale

Multi-channel approach for steady lead flow.
  • Search + Social
  • Retargeting Ads
  • A/B Landing Page Tests
  • Weekly Optimization

Market Dominance

Massive scale and market share capture.
  • Multi-Region Campaigns
  • Video/YouTube Ads
  • Custom CRM Data Sync
  • Daily Optimization
Ready for Real Results

Own Your Market Share.

Your competitors are bidding on your customers right now. Let's build the system that wins them back.

Speak to a Strategist